Ruba Aljafari is an Assistant Professor of Business Information Technology at the Pamplin College of Business at Virginia Tech. Before joining Pamplin, she served on the faculty of the Katz Graduate School of Business at the University of Pittsburgh. She earned a PhD in information systems from the Sam Walton College of Business at the University of Arkansas and two master’s degrees in information systems (University of Nebraska) and international business/economics (Jordan University). Her research interests include antecedents and consequences of ICT implementations in organizations, usability, and healthcare IT, with a special emphasis on patient-centered e-health and analytics. Her work has been published in leading journals in information systems, human-computer interaction, and health informatics, such as MIS Quarterly, Journal of Management Information Systems, Journal of the American Medical Informatics Association, and the International Journal of Human-Computer Studies.